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Marketing Research

COVID-19 Fall 2020

Please take a look at the Andruss Library COVID-19 Plan for an updated plan for Library safety considerations, off-campus services, and more.

Welcome!

This guide is intended to serve as a multipurpose tool for those doing general research in Marketing and Advertising. Please note that there are other Library Guides on specific Business-related topics.  This guide is comprised of listings of and guidance for reputable web sites and research databases.

BU students and other researchers may certainly use the Library's databases while off-campus.  To do this:

  1. Select the link to the database, such as Business Source Complete.
  2. Login with your MyHusky ID and password (the same that you use for BOLT, student email, etc.)

For more info, check out the Library's Off-Campus Access page.

Remember, although this guide offers sources well-suited for your work, you may access all of the Library's online information resources at http://library.bloomu.edu.

As always, if you have questions about your business research, you may contact Michael Coffta, Business Reference Librarian, using the contact information to the left.

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