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Advertising Suggested Reading & References
Brand Aid by Brad VanAuken
Call Number: ebook
Publication Date: 2014
Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management.
Branding Diversity by Susie Khamis
Call Number: ebook
Publication Date: 2020
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging.
Advertising Web Resources
Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media.
The Ad Council is a leading producer of Public Service Announcements (PSAs) and has been creating ads since 1942. Provides access to current and historical Ad Council campaigns as well as other endorsed campaigns.
Directory of advertisements from broadcast, print and internet media. Can search by award winners, advertising agencies and more.
A digital archive of thousands of television commercials dating from the 1950s to the 1980s.
A companion to Ad Week Magazine with additional content not available in the print journal.
Vintage Ad Browser
This site aims to collect vintage ads from a variety of sources. At the moment, this site contains 123,311 ads.
Great place to search for current and vintage TV commercials.
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