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Marketing Research

US Census Data

http://data.census.gov/

From the US Census Bureau, this site offers data sets by geographic criteria such as MSA, and by population characteristics such as age, ethnicity, education, and income.

American Factfinder may be used to gain demographic information for a locale.  For example, one may learn how many 20-30 year olds resie in Bloomsburg, PA.  One may learn how many males reside in Danville, PA. 

  • Other data characteristics include:
  • Religion
  • Home Ownership
  • Race
  • Household Income

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