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MGMT 391: Small Business Management


Competitive Environment

In addition to using the Competitive Landscape tab in Industry Reports from IBISWorld for macro-level (nationwide and worldwide) information on competition within an industry, you may need to identify significant competitors within a specific locale. ReferenceUSA may be used to identify locations of companies within a zip code, county, or within a specified radius.  For example, one may use ReferenceUSA to learn the locations of coffee shops within 10 miles of Bloomsburg University.

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